An exploratory research of undergraduate students enrolled in marketing courses at a Southeastern regional college was conducted to determine the motivations and traits of marketing college students who plan to be online learners and examined for variations between these who have taken and people who have not taken online courses. An online survey of Likert scales, openended questions and demographic questions was sent via class studying management web sites. A complete of 165 college students of the 438 invited to take part completed the survey. A structural mannequin was developed using Smart-PLS to estimate the relationships of constructs that predict taking online courses. Results of the research confirmed variations in predictors of these that have taken online courses in comparison with those that plan on taking online courses. A major predictor of those planning on taking online courses is quality of learning while a significant predictor of these who have taken online courses is scheduling and timing. The results can be used to examine ways to improve/enhance the student’s instructional experience, The best free SEO Tools online in addition to an institution’s effectiveness in attracting the rising body of online learners.
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