Still, Dell acknowledges the deal was a what-might-have-been second in history. That completely different path led to Jobs continuing to evolve the following-impressed Mac OS and retooling the Mac product line, together with including the candy-coloured iMac in mid-1998. In October 2001, Jobs unveiled the iPod music participant, adopted by the iPhone in January 2007, a transfer that cemented the corporate's growth into the buyer electronics market. Apple Computer Inc. renamed itself Apple Inc. on the day the iPhone was announced. The iPad confirmed up three years later. Dell and Jobs sparred over the years however remained mates all through -- even after Dell gave a quote at an industry conference late in October 1997 that led to him being seen as what he says is "the archenemy of Apple." At the time, Jobs, back just a few months at Apple, was still trying to get the company on observe financially. Dell was then asked what he'd do to repair Apple if he had been its CEO. The quote went viral, and Jobs was clearly ticked . But a few weeks later, Jobs used the quote to assist motivate his workforce. Jobs hosted a company occasion to pitch Apple's new build-to-order manufacturing and distribution system and online store. He projected a big photograph of Dell on the display screen behind him, eliciting "lusty boos" from Apple employees. Jobs took a jab at Dell's expense, telling his group that Dell was "rude" and basically jealous of Apple's efforts, on condition that Dell had pioneered build-to-order. Here's how Dell thinks about the story right now. Even so, the Apple-Dell rivalry, actual or imagined, did not get in the way in which of their friendship, Dell tells me, commenting on Jobs' legacy.
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